In a truly atypical year such as 2020, Jack Daniels continues to strengthen its position in the spirits market and the brand remains at the top of Interbrand’s Best Global Brands ranking. Despite falling two places (from 80th to 82nd), Jack Daniels remains the number one spirits brand in this ranking.
Even after a difficult year, scarred by the global pandemic, the American brand continues to remain very close to its clients, with ground-breaking charm actions such as the “With Love, Jack” campaign. Like other brands, Jack Daniels resented the closure of bars and nightclubs and is part of a new sales phenomenon, the sharp rising of the home consumption of spirits during the quarantine.
Its social responsibility campaigns during the present situation have consolidated its relationship with customers. As long-time partners of Jack Daniels, J. C. Ribeiro could not be prouder. The relationship between the two companies is based on the quality of the final product and on trust, values that both cherish and preserve to deliver the best product to the customer.
J. C. Ribeiro extends a congratulatory message for Jack Daniels’ sustainable growth during this year. It continues to wish that Jack Daniels, supported by J. C. Ribeiro and the worldwide quality of its innovative cork stoppers, will continue to grow significantly in the coming years.
DIRECTOR OF BRANDS PACKAGING, EDRINGTON
J.C. RIBEIRO HAS SUPPLIED CORK STOPPERS TO THE MACALLAN FOR MORE THAN THIRTY YEARS. DURING THAT PERIOD, WE HAVE NEVER FAILED TO BE IMPRESSED BY THE HIGHEST STANDARDS OF QUALITY AND SERVICE, AND WE HAVE SOURCED CORKS FOR OUR OTHER BRANDS, SUCH AS HIGHLAND PARK, GLENROTHES, BRUGAL AND NAKED.
THE FACTORY IS A MODEL OF EFFICIENCY AND CLEANLINESS, AND THE WORKFORCE IS CLEARLY COMMITTED TO THE SAME VERY HIGH STANDARDS.
WE LIKE THE FACT THAT CORK IS A NATURAL, SUSTAINABLE MATERIAL, AND THAT J C RIBEIRO CAN TRACK OUR CORKS AT EVERY STAGE FROM THE CORK OAK FOREST TO THE STOPPER WHICH THEY SUPPLY TO US.
THE LABORATORY IS EXTREMELY WELL EQUIPPED, AND THEIR TESTING PROTOCOLS REASSURE US THAT EVERY CORK HAS PASSED THROUGH MULTIPLE QUALITY STEPS TO ENSURE THAT WE CAN ALWAYS RELY ON CONSISTENT PERFORMANCE.
NEW PRODUCT DEVELOPMENT IS A BRILLIANT SERVICE, WHERE NOTHING IS TOO DIFFICULT, WHERE EVERY CHALLENGE IS WELCOMED WITH ENTHUSIASM, AND WHERE CREATIVE AND PROACTIVE DEVELOPMENTS ARE DELIVERED EVERY TIME, ON TIME.
WE LOOK FORWARD TO MANY MORE YEARS OF PARTNERSHIP.