In a truly atypical year like 2020, Jack Daniels continues to strengthen its position in the spirits market. The brand remains at the top of Interbrand’s Best Global Brands ranking in the spirits category. Despite having dropped two positions (from 80th to 82nd), Jack Daniels remains the number one brand in the ranking, in the category in which it is included.

Even after a difficult year, marked by the global pandemic, the American brand continues to be very close to its customers, with innovative charm actions such as the “With Love, Jack” campaign. Like other brands, Jack Daniels felt the impact of the closure of bars and nightclubs, but was part of a new sales phenomenon, with the consumption of spirits at home increasing sharply during the quarantine.

Its social responsibility campaigns during the current situation have consolidated the relationship with its audience. As long-standing partners of Jack Daniels, J. C. Ribeiro could not be more proud. The relationship between the two companies is based on the quality of the final product and trust, values ​​that both value and work hard to deliver to consumers the best product on the market.

J. C. Ribeiro extends a congratulatory message for the sustainable growth of Jack Daniels during the course of this year. The hope remains that, supported by J. C. Ribeiro and the world-class quality of its innovative corks, Jack Daniels will continue to grow significantly in the coming years.